During this podcast, George Khalaf discusses how he and his team use data to target candidate messaging and tweak candidate messaging so as to resonate with various audiences without compromising underlying policy positions. George also discusses the limitations of running a data-centric campaign.

The program explores the reliability of surveys, how they should be best crafted and the related expenses. We chat about the extent to which some survey companies may intentionally skew survey results so as to affect the motivation of campaign staffers and contributors as well as cause the misallocation of rival candidates’ campaign resources.

Despite Arizona’s and the nation’s compromised elections, George remains resolute. He is as optimistic and as hard-working as ever. He is dedicated to using his talents to ensure that America remains a vibrant democracy as well as a beacon to people from the world over.

Guest Speaker:  Mr. Khalaf is the Managing Director of the Resolute Group and President of Data Orbital. For more than a decade Mr. Khalaf has leveraged his political instincts, data expertise and strategic relationships to advance conservative clients and causes throughout Arizona and a growing number of states. With a strong grassroots and data background, George has worked at the local, state and national levels. Under George’s leadership, Data Orbital is a top ranked survey research and data visualization firm that is known for its accuracy and transparency.